The solution tracks marketing and sales activities and provides real-time resource monitoring.
Client name Proximus
Industry Telecommunications
Technology Java, Spring Boot, Angular, AWS
Location Brussels, Belgium
Team size 4
Project duration 4 years – ongoing
Proximus is one of the leading telecom providers in Belgium with the biggest coverage via interconnected and fixed mobile networks. The Proximus marketing and sales teams carry out several campaigns in Belgium to promote the installation of their fiber internet infrastructure.
The client faced the issue of not having an efficient way of scheduling and tracking their marketing and sales activities and visualizing the campaigns’ success. Most of their tracking activities were performed manually which caused inefficiencies and was too time-consuming.
Complete digitalization of their model for tracking marketing and sales activities
Standardizing action types creation and registration
Automatic data import from the client’s internal systems
Enabling admins to gain a comprehensive overview of user activity and key metrics
Admins can now manage users by adding new ones and assigning various roles within the app. They can also access a complete overview of user activities, important metrics, and export the data for reporting purposes.
Admins can easily create sales actions based on location, action type, dates, and duration. They can also define new action types, assigning a name, price, and cancellation deadline. Integrated with Google Maps, actions can be created by clicking directly on the blocks on the map, and admins can reserve resources for these actions. Additionally, they can choose if an action will be performed by external partners.
We implemented a calendar feature that gives admins a time-related overview of their sales activities. They can filter these activities by area, sub-area, city, neighborhood, block, time, and activity type.
For backend development, we used Java and the Spring boot framework while for frontend development, we opted for Angular. For hosting and data management we employed AWS servers.
The client is now able to track the progress of their marketing and sales activities
The import of data is fully automatic and they can export data for further analysis
They have a real-time overview of resources and their availability
The client can create new action types without requiring IT support
